Simplify Your E-Commerce Experience With Shopify

Over the past year we’ve built a number of new Shopify stores and have experienced first hand the company’s growth towards a user-friendly e-commerce solution. As we receive more and more inquiries about Shopify based stores I thought I’d cover a few key points of why we find ourselves recommending this solution regularly.

Shopify solves the problem of entry-level e-commerce

In the past decade and beyond e-commerce solutions have either been cheap, and basically garbage, or expensive, requiring a hefty investment. What Shopify has been able to solve is bridging this gap in a manner that works for everybody. They have given the market a product that works for budgets and works for developers and designers. They’ve done this by addressing their users needs: The client needs a simple, easy-to-manage solution, and the developer needs access to code for customizing.

They filled a niche e-commerce market by allowing developers to create robust solutions on a budget. WordPress is great for e-commerce, but its original intent was not for e-commerce and it can take time customizing it in such a manner. This costs the client money. Magento is a major heavy-hitter when it comes to e-commerce with companys such as Nordstrom, Adidas, and North Face using it’s platform. However, Magento development starts in the tens of thousands of dollars and is not nearly as easy to manage.

Shopify development can get started at a fraction of these costs.

Shopify is fun to manage and use

The administration UI is amazing for Shopify and other systems should take note. When managing a Shopify store, everything is where it should be. Navigating to update and add products is simple and intuitive. Adding additional managers, re-ording products, and receiving sales report is literally a few clicks away. I’ve found that when training clients on how to manage their store, the learning curve is far less than other management systems.

Shopify takes away the security headache

One of the great things about Shopify is it’s self-hosted security solution. This is something that I particularly love as a developer because it makes my job a lot easier. When you order a Shopify account it comes PCI compliant out of the box. This creates a win-win situation for the client and developer. The client saves money and I don’t have to spend extra time fortifying security measures because it’s already been done for me.

Shopify is also self-hosted, which means no one has to worry about server management either. If your Shopify store goes down (which it never does) just give shoot them an email and they’ll take care of it.

Shopify is optimized for SEO

Out of the box Shopify comes with a built-in SEO management tool. These tools are integrated into product management as well as other areas of your site to boost your SEO. Shopify theme coding is also optimized for SEO to make sure you get the best bang for your buck.

If you’re interested in a Shopify store, drop us a line or head over to our project planner.

7 Reasons Your Business Needs a Responsive Website

The mobile revolution is in full swing. Have you checked your Facebook chat lately? There’s a feature now that displays whether your friend is viewing on a computer or a mobile device. Sifting through the list, I noticed just about everyone is using their phone to view Facebook. The mobile revolution has made browsing the Internet extremely easy. Instead of sitting down at a computer, navigating to Facebook.com, and entering a username and password, all one has to do is pull out their phone and click their Facebook app.  Here’s 7 reasons to jump on the mobile bandwagon.

7 reasons your business needs a responsive website

1. Google now favors websites that are mobile-friendly.

Google recently announced they are making changes to their search results algorithm to favor websites that view better on mobile screens.  This change, taking affect April 21, 2015, could improve or hurt your SEO based on your websites mobile performance.  If you already have a responsive design, no need to worry – you might actually bump up in ratings, however, if you’re still on a fixed layout your site could suddenly appear lower in the search results for mobile users.

2. 60% of ALL Internet usage is done on a mobile device.

That’s right – the tipping point of mobile vs desktop has officially occurred.  That means more people right now are connected to the Internet using a mobile device than a computer.  This number is also projected to keep growing.

3. A Responsive website decreases bounce rates.

I do this all the time – navigate to a website on my phone and immediately leave it because it is not mobile-friendly.  I’d rather find the information I’m looking for on another site that is responsive than spend my time zooming in, zooming out, trying to click on links, etc. on a site that was made solely for a computer.

4. Responsive websites load faster.

It can take longer than expected for a mobile device to load a traditional website.  This can cause potential users to leave before your site even had a chance.  A responsive design is tailored not only for desktop browsing but mobile browsing as well, creating a faster and more dynamic user experience.

5. Content and social media marketing attract mobile users.

Your marketing efforts toward content marketing and social media bring in mobile users.  Again, just take a quick look at your Facebook feed – almost everyone is using it on their phones.

6. Improved Brand awareness.

Your brand assets will resize and automatically fit the mobile viewers screen in an appropriate way.  This means you won’t have images, logos, and text that are so tiny they are not viewable.

7. Future Proof.

A responsive design is not only optimized for smartphones, but all screens.  The coding language has a few breakpoints that determine screen size and re-position your content and layout based on the screen.  This means if a new screen size suddenly comes into play – we’re already covered!