Over the past year we’ve built a number of new Shopify stores and have experienced first hand the company’s growth towards a user-friendly e-commerce solution. As we receive more and more inquiries about Shopify based stores I thought I’d cover a few key points of why we find ourselves recommending this solution regularly.
Shopify solves the problem of entry-level e-commerce
In the past decade and beyond e-commerce solutions have either been cheap, and basically garbage, or expensive, requiring a hefty investment. What Shopify has been able to solve is bridging this gap in a manner that works for everybody. They have given the market a product that works for budgets and works for developers and designers. They’ve done this by addressing their users needs: The client needs a simple, easy-to-manage solution, and the developer needs access to code for customizing.
They filled a niche e-commerce market by allowing developers to create robust solutions on a budget. WordPress is great for e-commerce, but its original intent was not for e-commerce and it can take time customizing it in such a manner. This costs the client money. Magento is a major heavy-hitter when it comes to e-commerce with companys such as Nordstrom, Adidas, and North Face using it’s platform. However, Magento development starts in the tens of thousands of dollars and is not nearly as easy to manage.
Shopify development can get started at a fraction of these costs.
Shopify is fun to manage and use
The administration UI is amazing for Shopify and other systems should take note. When managing a Shopify store, everything is where it should be. Navigating to update and add products is simple and intuitive. Adding additional managers, re-ording products, and receiving sales report is literally a few clicks away. I’ve found that when training clients on how to manage their store, the learning curve is far less than other management systems.
Shopify takes away the security headache
One of the great things about Shopify is it’s self-hosted security solution. This is something that I particularly love as a developer because it makes my job a lot easier. When you order a Shopify account it comes PCI compliant out of the box. This creates a win-win situation for the client and developer. The client saves money and I don’t have to spend extra time fortifying security measures because it’s already been done for me.
Shopify is also self-hosted, which means no one has to worry about server management either. If your Shopify store goes down (which it never does) just give shoot them an email and they’ll take care of it.
Shopify is optimized for SEO
Out of the box Shopify comes with a built-in SEO management tool. These tools are integrated into product management as well as other areas of your site to boost your SEO. Shopify theme coding is also optimized for SEO to make sure you get the best bang for your buck.