7 Reasons Your Business Needs a Responsive Website

The mobile revolution is in full swing. Have you checked your Facebook chat lately? There’s a feature now that displays whether your friend is viewing on a computer or a mobile device. Sifting through the list, I noticed just about everyone is using their phone to view Facebook. The mobile revolution has made browsing the Internet extremely easy. Instead of sitting down at a computer, navigating to Facebook.com, and entering a username and password, all one has to do is pull out their phone and click their Facebook app.  Here’s 7 reasons to jump on the mobile bandwagon.

7 reasons your business needs a responsive website

1. Google now favors websites that are mobile-friendly.

Google recently announced they are making changes to their search results algorithm to favor websites that view better on mobile screens.  This change, taking affect April 21, 2015, could improve or hurt your SEO based on your websites mobile performance.  If you already have a responsive design, no need to worry – you might actually bump up in ratings, however, if you’re still on a fixed layout your site could suddenly appear lower in the search results for mobile users.

2. 60% of ALL Internet usage is done on a mobile device.

That’s right – the tipping point of mobile vs desktop has officially occurred.  That means more people right now are connected to the Internet using a mobile device than a computer.  This number is also projected to keep growing.

3. A Responsive website decreases bounce rates.

I do this all the time – navigate to a website on my phone and immediately leave it because it is not mobile-friendly.  I’d rather find the information I’m looking for on another site that is responsive than spend my time zooming in, zooming out, trying to click on links, etc. on a site that was made solely for a computer.

4. Responsive websites load faster.

It can take longer than expected for a mobile device to load a traditional website.  This can cause potential users to leave before your site even had a chance.  A responsive design is tailored not only for desktop browsing but mobile browsing as well, creating a faster and more dynamic user experience.

5. Content and social media marketing attract mobile users.

Your marketing efforts toward content marketing and social media bring in mobile users.  Again, just take a quick look at your Facebook feed – almost everyone is using it on their phones.

6. Improved Brand awareness.

Your brand assets will resize and automatically fit the mobile viewers screen in an appropriate way.  This means you won’t have images, logos, and text that are so tiny they are not viewable.

7. Future Proof.

A responsive design is not only optimized for smartphones, but all screens.  The coding language has a few breakpoints that determine screen size and re-position your content and layout based on the screen.  This means if a new screen size suddenly comes into play – we’re already covered!